GATORADE SOFT SIDED COOLERS
I worked directly with Gatorade to design and develop soft sided coolers as an opportunity for incremental business for the sports drink brand. I headed up all concepting and development while working with Gatorade’s in-house team of hard goods and brand designers.
Research
Initial Concepts
Refined Concepts
Sampling
First techpacks were sent off for sampling. After receiving first samples, I traveled to China to work directly with sample room for additional sampling.
Additional Design Refinement
Bottle Pocket Deep Dive
Because the Gatorade squeeze bottle in so important to the brand, we did a full day brainstorm devoted to designing a simple but innovative bottle pocket to be used on the backpack cooler.
